Digital Video Advertising

Video ads are dominating the digital advertising market, as 86% of businesses used videos in their marketing strategy in 2021 – wyzowl.com reports.

If you fail to use this format to attract customers, your competitors will almost certainly use it.

What makes video advertising so popular?

There is a very simple reason for the popularity of video advertising – it works.

A recent consumer survey shows that 84% of respondents were influenced in their decision by having watched a video before buying a product or using a service.

This very study also found that consumers were more than twice more likely to share videos than other types of content, and the video types most frequently produced were narrative videos.

Source: wyzowl.com

 

How can video advertising help your business?

Video advertising can help make your brand more visible in Google search results, social media and the Internet.

In different types of websites, from social media platforms to news portals to corporate sites, digital marketing professionals use incredible amounts of video content to reach their audience.

Whether it is educational content, reports, entertainment or advertising, companies have recognized that high-quality videos can involve users intensively and meaningfully.

Return on video advertising

According to the data of wyzowl.com, video helped 87% of the companies surveyed to increase traffic and 81% were directly helped to increase their sales.

 

Today, modern web is being motivated by video, something that seemed almost unimaginable 15 years ago, largely thanks to personal mobile devices and a reliable, high-speed internet connection used everywhere.

In the early 2000s, the only place where people could watch videos on the Internet was the niche site called YouTube.

Nothing proves the boost of digital video advertising better than, for example:

  • Snapchat remains one of the fastest growing social media platforms, largely due to its video stories.
  • Instagram has been successful with the introduction of a similar feature on its platform.
  • TikTok, ahead of Google, became the world’s most visited website in 2021.
  • According to the data of YouTube, users watched over 1 billion hours of video each single day.

No matter if you open your laptop, tap on your phone, or turn your smart tv on, you can’t avoid video contents.

Well-designed logos and high-quality banner ads can be very effective in raising interest. However, video advertising offers companies the opportunity to engage more closely with their audiences right from the outset, allowing them to achieve more commitment in the longer term.

Digital video advertising is a strategy that works for any type of enterprise: B2B or B2C, enterprise or small to medium enterprises, or high-tech products.

Conclusion: Spending on digital video advertising is estimated to have exceed USD 55 billion in 2021 in the US alone and there are no signs of slowing down.

According to the data of stats list , experts predict that they will exceed USD 78,5 billion by the end of 2023.

If video advertisement is not yet part of your business marketing strategy, feel free to contact us.