eCommerce Trends in 2022

Discover the most popular eCommerce trends to deliver a superior online experience to your customers in 2022.

In 2021, businesses focused on adapting to the ongoing growth of eCommerce and struggling with the “opening up” of physical spaces. While that year was about digital transformation, 2022 will be more about differentiation and consumer expectations.

Since eCommerce sales in the United States in 2022 will exceed USD 1 trillion, businesses shall favor customer experience in order to maintain their momentum and competitive edge.

One way to make your business successful is to invest in the growing areas of eCommerce. In this post, we present the eCommerce trends of 2022.

  1. Chatbots

As machine learning technology becomes more sophisticated, brands begin to take advantage of AI and automation to enhance customer experience. Chatbots, for instance, are software that can communicate with customers via a live chat area.

Chatbots provide an immediate 24/7 customer service and serve as a resource to drive customers to the adequate pages so that they can return to your business.

  1. Voice-based Shopping

Since prediction says voice-based eCommerce will reach USD 19,4 billion in 2023, what we will see is that businesses continue to incorporate voice-based shopping to make it even easier for customers to buy products.

Voice shopping allows you to contact your customers in real time. Consider experimenting with chat applications such as Facebook Messenger and with sound technology such as Alexa and Siri. This may allow customers to contact your business, receive recommendations and, eventually, buy.

  1. Various Payment Methods

During the payment process, customers want to be able to select the most favorable payment method. Businesses that diversify their payment technology are more likely to build confidence, reduce cart abandonment and encourage customers to purchase more.

Interest-free financing solutions, such as buy-now-pay-later and seamless 1-click payment options will continue to be more and more popular and attractive to online customers.

According to the latest survey done by, 72% of online small and medium-sized enterprises are planning to accept cryptocurrency payments within the next three years.

  1. Video Marketing

Just as content marketing, videos are also an effective tool to promote products and get new customers. Create and place videos in social media, in the key areas of your website, such as your home page, the information page or the product pages.

Unboxing videos, explanatory videos, tutorials and user-generated content are all options that attract customers and help them make purchasing decisions.

  1. Extended Reality and New Technologies in eCommerce

In 2022, businesses will continue to experiment with new technologies to stand out from their competition. Features like product placement, product maker, 3D mapping and extended reality make it even easier for customers to view, discover and “try out” products online.

This higher-level product merchandising helps remake offline retail experience that many customers long for, while giving them an attractive and simple shopping experience.

  1. Subscriptions and Loyalty Programs

It goes without saying that eCommerce is developing faster and faster, and that it is the most important thing for many businesses to retain their customers.

We can expect subscription and loyalty programs to expand constantly, providing customers with convenience, exclusivity and savings. This creates relationships with customers and encourages them to become advocates to the brand.

  1. Multi-Channel Selling

Omnichannel selling will further expand in 2022. Today’s customers are comfortable in the first place.

Omnichannel approach ensures this convenience by creating a seamless experience, no matter if customers buy desktop computers, browse their smart phones or order the product with a click, then receive the product in the physical shop.

Enterprises that invest in their omnichannel strategy will be in a much better position to maximize sales and enhance customer loyalty.

  1. M-Commerce

The number of mobile commerce sales in the US is expected to double by 2025.



To stay at the forefront, your business needs to create a simple and attractive experience for mobile customers.

Solid mobile commerce experience ensures that your customers revisit your business and guarantee that sales continue to grow in the coming years. Consider integrating things like push alerts, SMSes, mobile content, mobile e-commerce applications andmobile-optimized websites.

  1. Optimization of Conversion Rate

Optimizing conversion rate is one of the many evergreen e-commerce trends that help online traders achieve immediate and long-term results.

In order for your modern e-commerce business to be successful at the outset, you need to be able to attract customer attention. Therefore, continuously optimize conversion paths.

  1. Community Trade

More and more people are turning to social media to browse for new products and, in return, brands meet customers where they are. Community trade sales are forecast to reach USD 79,6 billion in 2025, allowing online traders to access new sales and marketing channels.


As businesses plan to spend more on social media advertising, it is worth for you to develop your community marketing strategy.

  1. Sustainability

Sustainability does not only apply to eco-friendly brands and products. As customers increasingly buy from target-oriented brands, more and more businesses focus on sustainability.

For such businesses, it is key to be able to interact with the conscious customers of our days and to provide support to organizations focusing on sustainability. This, in turn, builds trust and puts your business on the path to growth.

  1. B2B eCommerce Trends

There has been a major change in B2B sales: the era of paper catalogs and complex telephone orders are replaced by fully digitized self-service shopping experiences, simplified back-up processes and improved customer service.

You will see B2B companies developing their eCommerce technology and taking advantage of eCommerce trends in 2022.

To stay competitive, your B2B business needs to create online catalogs, develop B2C shopping processes and meet customers’ requirements quickly and efficiently.

As a result, an efficient B2B eCommerce strategy will lead to higher sales volumes, higher average order values and higher customer satisfaction.

Conclusion: In 2022, consumers expect smooth, comfortable and memorable shopping experience more than ever. Investing in the adequate eCommerce trends will enable you to adapt to these rapidly changing needs and preferences.

To differentiate your business, you need to identify which areas of eCommerce are growing and where you can invest in these areas to provide your customers with a better online experience.